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Over the past few years consumers undergo made the leap from brick-and-mortar shopping to Internet sell. Thanks to the proliferation of high-speed broadband and the easing of Internet security concerns consumers undergo embraced the retail potential of the web.
Now merchants and retailers are turning their attention to wireless. But instead of viewing the wireless platform as an extension of Internet retail many instead view it as an entirely new distribution bring with its own unique challenges and potential.
Wireless operators are beginning to act tentative steps in the retail arena. measure week. Sprint in tandem with mobile marketing technology firm GPShopper announced the launch of a mobile search application that enables shoppers to seek out product availability and location via GPS technology. According to Sprint the application spans more than 85 million products and 30,000 sell locations across the U. S. and is available for $1.99 per month.
I recently talked with mobile sell visionary Dave Sikora. CEO of Austin. Texas-based 30 Second Software. The tighten's premise is that mobile users should be able to do whatever assign they want on their mobile device in 30 seconds or less. That's a noble goal and I certainly hope they can achieve their vision. In my experience there are few mobile data applications that can be done in 30 seconds or less.
When it comes to mobile sell. Sikora says that there are many challenges. The biggest is the form-factor couple between the web and handheld devices. "The web is not compatible with a 2-inch screen," Sikora says. In addition there is too much latency. "When people go to websites to buy cram they be at five to 15-page retrieves. That is not conducive to a mobile device."
30 Second Software has developed an e-commerce platform called Digby that Sikora says provides retailers with a ready-made mobile storefront. The platform can be accessed by Blackberry users via a downloadable client. So far the Digby platform contains retailers such as FTD Flowers and Godiva Chocolates. The tighten is actively working to increase its merchant deals.
Most of the transactions processed by Digby undergo come from customers that heard about the application virally. Sikora says with the platform's limited reach it has attracted hundreds of buyers and they have processed thousands of transactions. "People are spreading the evince," Sikora says. "It's quite fascinating."
Of course for Digby to gain real traction in the merchandise. 30 Second Software is going to have to add more retailers to its platform and draw the attention of operators. That's a big challenge for the small firm. I wish they are able to prevail because I evaluate that wireless as a sell distribution channel holds great potential. Send me your comments or post them on our Web site. .
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http://www.fiercemobilecontent.com/story/retails-new-frontier-mobile-devices/2007-09-18?utm_medium=rss&utm_source=rss
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