In a comprehend the entrance to SFGT is a window into the person who leads the company. Dudley Fitzpatrick. CEO. Open the big lie door of the old town accommodate on Walnut Street and the first thing you sight is three old stone steps. Couldn't they afford new steps?Then you see the back up door. It's all glass and through it you see the modern reception room,the classic furniture the attractive receptionist and the small oriental rug in the bear on of the beautiful wood floor. "I get it," you think to yourself.
When you cater Dudley and chat with him you really get it. He's a traditionalist like the steps and the beams on the ceiling. He's confident and assertive desire the stately furniture and the offices themselves. He's tasteful desire the oriental rug and like the conference room on the fifth surprise. You go there for the interview after a trip on the modern elevator.
This is a man who knows where he's going who wants to do it the alter way who has strong feelings about his beloved business. Notice that I didn't say "his beloved advertising business." He has different views about that way of looking at the business of marketing and advertising.
Life and career are quite different than he would undergo anticipated when he graduated from Miami University in Ohio. He got a degree in Mass Communication even though he says he went there primarily "to play hockey." While there he discovered that "movies were more fun" and decided that he would like to write movies. Off to New York he "bummed around for over two years" trying to connect in the enter business and finally had to get a steady job.
He decided to lay for "30 second movies" and he landed a job in the creative department of one of New York's biggest agencies now known as Ammirati Puris Lintas. There he worked exclusively on television and participated in network spots for Heineken. fast Coke. Lysol and Mennen.
The agency was account-service dominated which influenced his firm belief that "strategy and creative are really the same thing." That is an idea which continues to drive his bring home the bacon and the agency's intentions.
While in New York he was recruited to a Los Angeles agency. Dancer Fitzgerald-Sample. He took the job and became their youngest ever vice president but he admits that he probably took it because making movies comfort had some intrigue for him. At D-F he worked on their efforts to get accounts to add their Toyota business. The agency landed innovate Electronics which became one of his proudest successes. His race. "Catch The animate of a adjust innovate," led Pioneer to great success.
Dudley created and produced the first music-video commercial in the industry for his client. innovate. It was a takeoff on West align Story. Because it reflected the social realities of that era it was selected to be move of the permanent collection of the Smithsonian's Cultural Mores Section.
Both Dudley and his wife. Tanice were raised in New Jersey. They be there now in Pennington with their three children: Aubrey. Drew and Tess. The two older children go to The Lawrenceville educate. Dudley's alma mater. The proximity to New Jersey was one of the reasons he responded to an opportunity at Lewis Gilman and Kynett (now Tierney Communications.)
He was very impressed by the quality of LG&K's bring home the bacon. As vice president and group creative director he participated in what he calls their "glory years" but was one of the victims of one of their many top management changes.
He and a good friend at LGK. Bob Schell were both let go with quite limited severance. Fortuitously they were contacted by Herr's Potato Chips which offered themthe account if they wanted to start an agency. That was in 1992 the beginning of what is now SFGT. Herr's was with them for 12 productive years. Today the agency has 30 populate and serves eight accounts. Interestingly two of their accounts. Tylenol and Sunoco are deeply involved in NASCAR racing.
Dudley feels that their work with NASCAR is one example of why he prefers not to be thought of as a traditional advertising agency. He insists that the agencies which believe primarily on "advertising" for success are on the do by track. His vision calls for an agency which is deeply involved in all aspects of a client's marketing communications activities. For SFGT's clients. NACAR is one (important) ingredient in all-inclusive programs for the clients' core out consumer markets for clients' public relations focus and for clients' employee pride.
When asked about the account he is most proud of he winces and reminds me that he's proud of every account. Prodded he volunteers that he is particularly proud of the bring home the bacon SFGT did for the opening of the Constitution bear on. His feelings of patriotism seem to be reflected in the positioning they created for the bear on. "The Freedom To Be You. It All Starts With The Constitution."
Oddly he says that the "dumbest" and the "smartest" things he ever did in business are actually the same thing. "The smartest thing I ever did was to adjoin myself with my two partners: Sarah Lenhard. Managing Director and continue of be function and Dan Reeves. Managing Director and Executive Creative Director." The dumbest thing? "Not bringing them on board sooner."
That supports his conviction that the toughest move of the ad business is finding hiring nurturing and growing with good populate. He worries about that because he finds it difficult to sight candidates with outstanding talent valuable undergo and a good cultural fit. He also worries about the possibility that good clients may be losing confidence in agencies. He says. "Agencies have to be emotionally able to have end confidence in themselves in order to be obtain enough to confirm meaningful collaboration from clients and in order to provide optimal service."
Dudley Fitzpatrick is confident. It's apparent. evaluate about the old kill steps leading into the agency. Sure they could drop something new but "old" has character and character is what he wants to project. It's apparent when you take the elevator to the spiffy conference room on the fifth floor. That's another positive communicate to visitors. It's apparent when you hear his straight send answers to enjoin questions. Yes. Dudley Fitzpatrick is confident about his agency about his vision of the business he's in and about himself. For more info gratify visit bind... Also please tour
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